What is a Pop up Shop?
Pop up shops are temporary structures that are designed to spontaneously appear for a short period of time, with the sole aim of generating brand awareness through various marketing materials and discussion or to promote a new product or service. Event Set Services are able to recommend on the design and site of your pop up as well as offer the services necessary to plan, construct and furnish your pop up shop effectively to gain the most attention from your target customer base.
What will I need to open my Pop up shop?
It is important to consider your overall objectives with your pop up shop, and have an understanding of the budget involved to succesfull reach your marketing goals before deciding on all of the elements that will make your pop up shop truly awesome. Event Set Services can provide everything from planning solutions, venues, locations, set design, logistics, staffing, furniture and any prop work that may be required as well as the technicians to help ensure that your pop up shop runs smoothly.
What are the advantages of utilising a Pop up shop?
Every pop up shop is a unique experience and must be marketed from a unique angle to generate the most interest, whether you are deciding on a public pop up shop or an exclusive invite only pop up shop targeted at a certain demographic. Although a pop shop is designed to inspire spontaneity, it is critical that it is well planned to ensure a flawless execution, as one of the main purposes of a pop up shop is to generate a large amount of word of mouth. Event Set Services are able to craft beautiful sets for your pop up shop ensuring that not only will your pop up shop be noticed but generate a large amount of interest.